Sunday, May 31, 2020

Hult joins Financial Times rankings as highest new entrant

Hult’s Masters in International Business is the highest new entrant in the 2018 Financial Times Global Masters in Management ranking.  Hult came Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Saturday, May 16, 2020

Explore the Relationship Between Amir and Baba. - 665 Words

Explore the relationship between Amir and Baba. Throughout the novel The Kite Runner, the relationship between Amir and Baba has many ups and downs, the reader sees it broaden as Amir grows older and it is clear that deep down their relationship is strong. Amir tells the reader during his dream that he ‘can never tell Baba from the bear.’ This gives the impression that Baba is strong and rugged in appearance. It is important that the reader knows that Baba is the narrator’s father; due to the unconditional love we expect between father and son, Amir’s opinion may well be biased. Indirectly, the reader can make an opinion on Baba, and his relationship with Amir, through his speech and actions as described by Amir. The reader is told†¦show more content†¦The reader can see however, that deep down love overrides the other themes as shown by Amir’s severe and consequentialShow MoreRelated The Relationship between a Parent and Their Child in Khaled Hosseini ´s The Kite Runner1094 Words   |  5 Pagesthrough their words and actions. Being the main character, Amir is faced with the challenge of gaining his father’s affection/approval because he is Baba’s son. However, how Amir obt ains his father’s affection/approval was through immoral ways. Baba on the other hand, had trouble showing his fatherly affection to Amir which causes bitterness within their father/son relationship. In this novel, we will explore how the relationship between a parent and a child is shown through their yearning of affectionRead MoreBelonging Romulus, My Father and the Kite Runner Essay1189 Words   |  5 Pagesnovel The Kite Runner. Throughout these texts, the themes of personal relationships, migrant experience and morals and values arise from the concept of belonging and are explored through the use of language devices. In Romulus, My Father, Raimond Gaita explores his need to connect with and understand his father’s world in relation to personal relationships and appreciation of the land. When explaining the differences between him and Romulus, Raimond states that â€Å"childhood as we now know it, a spaceRead MorePsychological Theory In Khaled Hosseinis The Kite Runner874 Words   |  4 Pagesadding to the complexity of individual characters and their relationships. The psychological theory catalyzes a more intuitive way to find motivations for characters’ actions. In his novel, The Kite Runner, Khaled Hosseini makes his protagonist, Amir, seem relatable by offering an inside look at the internal struggles Amir faces as he matures amidst the all too real tragedies occurring in Afghanistan after the coup of the monarchy. Amir battles with feelings of inadequacy due to his father’s lowRead MoreKite Runner Essay899 Words   |  4 PagesRunner by Khaled Hosseini describes kite fights between local Afghani kids, regardless of their social status. The main characters in this story that come from a higher socioeconomic level are Baba, a lawyer from the Pashtun tribe, and his son Amir. The main characters in this story that come from the lower socioeconomic level are Ali, a servant from the Hazara tribe, and his son Hassan who are servants to Baba and his family. The Kite Runner explores how different classes of people worked togetherRead MoreGuilt And Redemption In Khaled Hosseinis The Kite Runner1585 Words   |  7 PagesKite Runner explores the subject of guilt and redemption through the character Amir. When faced with the choice between helping a friend and running away, Amir chooses the latter. This decision plagues Amir throughout his entire life as he seeks redemption to ease his regret. In The Kite Runner by Khaled Hosseini, the author uses the journey of Amir to express that in order to be at ease for past guilt one must go at lengths to redeem the mselves. Despite their lifelong friendship, Amir is jealousRead MorePersonal Identity In The Kite Runner And Mister Pip1434 Words   |  6 PagesMister Pip it can be proven that relationships, ethnicity, and important life events create a personal identity. The meaningful relationships that Amir has with others are significant to the development of his identity. Although there are several important people in Amir’s life, the two most important are his father Baba, and his friend Rahim Khan. Amir’s relationships with Baba is probably the most significant one throughout the entire novel. Amir looks up to Baba because of Baba’s many acts of braveryRead MoreThe Kite Runner And A Death Of A Salesman Essay1821 Words   |  8 Pages‘’Compare and contrast the ways in which Hosseini and Miller explore the presentation and treatment of father and son relationships in The Kite Runner and A Death of a Salesman.’’ Relationships between families may not perpetually consist of happiness and fulfilment but always have an undeniable bond of unconditional and everlasting love. The concept of relationships particularly that of a father and son is a resonant theme in both the novel ‘’The Kite Runner’’ written by Khaled Hosseini and in theRead MoreBelonging - the Kite Runner Essay1399 Words   |  6 PagesShakespeare’s play, As You Like It and Khaled Hosseini’s novel, The Kite Runner. Barriers to belonging are evident in the play in ‘As you like it’ and are explored through gender paradigms, and social structures. Particularly through the relationship between Rosalind and Duke Frederick. Due to the usurpation of her father by the disloyal Duke Frederick, Rosalind is unfairly subjected to the harsh treatment by her Uncle. He creates suspicion and isolates Rosalind through his diction in, â€Å"MistressRead More Khaled Hosseinis The Kite Runner Essay1008 Words   |  5 Pages In the Kite Runner, the author explores the ties that bind sons to fathers and childhood friends to one another and of the forces that tear them apart. Throughout the novel, Khaled Hosseini uses many literary devices such as parallelisms, and characterization, and symbolism. The main message is â€Å"there is a way to be good again.† Amir is continuously changing throughout the story as he narrates it which is evident through the characterizationRead MoreThe Kite Runner By Khaled Hosseini2486 Words   |  10 PagesThe Kite Runner by Khaled Hosseini is a brilliantly crafted story about the friendship between the son of a wealthy man and the son of his father’s servant. The main character Amir, flashbacks to 26 years ago, when him and his friend Hassan, the servant’s son, were the tightest of friends, playing together even though they belong to different castes. These bullies come up and fight against Hassan, as he belongs to the Hazara sect. Life moves along and the two friends are in a kite flying competition

Wednesday, May 6, 2020

My Relationship With My Current Roommate - 2100 Words

For the application project, I decided that I would like to discuss my relationship with my current roommate. This relationship is very important to me because we are living together for the rest of the remaining academic year. Initally, I was supposed to live with one of my very close friends, but she got a last minute overseas study abroad scholarship. For this reason, I had to find a last minute roommate. All my friends had already made living arrangements, which forced me to find a random roommate through the University of Cincinnati housing system. Since she was a random roommate, I knew it was going to be difficult for me as I knew nothing about her. Upon living with her, we had numerous issues with how we lived together but were never spoken about. I then spent the first 2 months trying to get to know her better to avoid any future issues that we were having since we started to live together. Ever since we started living together we have been having a lot of problems. Our biggest issue is the fact that we do not communicate. From day one, whenever we have a problem with something one another did, we did not tell each other. Instead, we kept it to ourselves or went to our friends to complain. Then, we would be passive aggressive towards each other which would only make the problem worse. I believe that the biggest change needed in our relationship was better communication. If we figured out a way to communicate to each other as well as enhance our understandingShow MoreRelatedJapanese, Caucasian, And African American912 Words   |  4 Pagesreported that he and one of his roommates, whom he had an intimate relationship, are having a problem, resulting in her to move out of the apartment they share. He reported that he â€Å"hates† conflict that he is usually able to talk through an issue with other people. However, with this roommate, it has been difficult to resol ve their issues. He reported that the roommate called his former fiancà ©e, who lives in Hawaii and told the former fiancà ©e about their relationship. According to him, the roommate’sRead MorePsychology : Psychology And Psychology1129 Words   |  5 Pages In the previous sessions with my client, she expressed feeling conflict with her roommates. Through the Adlerian therapy techniques, my client spoke of insecurity in many of her personal relationships. She revealed that her greatest anxiety concerning relationships stemmed from two of her roommates. She expressed feeling that they were passive aggressive and generally judgmental. Through the work done through these sessions, my client states that the issues have been resolved and are no longer aRead MoreAdvantages of Living with Parents While Attending College1730 Words   |  7 Pagesapartment.(kark4) There are many benefits toward living with family. The disadvantages of living in a dorm or an apartment are their finance problems, the influence of parties, having privacy and roommate problems, being lazy, not setting boundaries and goals, challenges of social life, being in relationships, not making the best choices, challenges of landlords, and the need for a job. Although, some young adults like to feel responsible, and feel like they are an adult. Usually the financing forRead MoreHow I Changed My Life757 Words   |  4 Pagesuniversity. My classes shifted from pre-requisites to classes pertaining to my major. I have also escaped the dorm life and moved into an apartment. All this change has come with bountiful knowledge. I have had many learning experiences, both social and academic. This year has been a growing experience. I have worked on developing as a student and broadening my relationships. My semester starting off by moving into The Connections apartment complex. 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There was alwaysRead MoreInterview Questions On The Staff Meeting921 Words   |  4 PagesFor the purpose of this assignment, each person in my group was advised to come up with interview questions to address the staff after the board meeting that took place on September 28, 2015. After observing and participating in the staff meeting, we requested to see Ms. James, the Director at the Office of International Services, to answer our individual questions. For this portion of the paper, I am addressing a couple of questions that my group members and I asked Ms. James, along with responsesRead MorePersonal Experience: College Life724 Words   |  3 Pageschallenging experiences in my life, and yet one of the best experiences I have ever had. During my undergraduate years, I met new people, took exciting courses, and learned to live without the daily guidance of my parents. And most of all, I was able to learn more about myself. 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Tuesday, May 5, 2020

International Marketing Business Environment

Question: Discuss about the International Marketingfor Business Environment. Answer: Introduction The following assignment focuses on the development of a marketing plan. The marketing plan has to be based on the growing giants in the field of footwear and accessories, Charles and Keith. The aim of this assignment is to provide a marketing plan on how to increase the business of the company across the continent of Asia. The marketing plan has to be a compact one so that the sales level of the company spreads to a new level and the mass following reaches a pinnacle. The marketing plan needs to be done by using various procedures. Relevant Background Information The journey of the company Charles and Keith began in the year 1996 when the brothers Charles Wong and Keith Wong founded the company. They provided various types of fashionable footwear to mostly women. The brand image started to improve. The lifestyle brand of Charles and Keith provided the customers with all the latest trends accessible within their product varieties. Business Environment of the Company In order to make a proper marketing plan and marketing strategies, there is a strong need to know the business environments they provide to the industry and to their customers as well (Wetherly Otter, 2014). It has been discussed before that they provide their products to the customers both online and offline at their different outlets. So this section has to be studied well by using different procedures. PESTEL Analysis Pestel analysis is a very important tool to make a proper marketing strategy for the organizations (Yksel, 2012). A company like Charles and Keith must take care of the political stability and instabilities, government policies and labor laws that are major deciding factors. The economical aspect in the macro-environment should be taken care. These factors include the economic growth, exchange rates, and interest rates in the target markets. Another important aspect is the social factors of population growth, career aspirations of the customers and their tastes according to age. The technological aspects of marketing involve inventing the new mediums of inventing technologies to communicate with the target markets, production and distribution of goods through technology. The environmental issues are getting importance in the marketing area as the lack of raw materials, pollution issues are increasing gradually. The legal issues should be maintained by protecting the equality rights, consumer laws, product safety and others (Newton, 2014). SWOT Analysis SWOT analysis one of the most important aspects of marketing where the analysis is done on the strengths, weaknesses, opportunities and threats of an organization (Hollensen, 2015). The strong points this organization has its strong brand image which, the customers add value to and another important strength of the company is its low cost products to catch the large number of people. A strong management can help the organization to gain a stronger position in the market. No other company can provide them with those products. Customer loyalty is also a strong point. The weaknesses of this organization include the long queue that the customers have to experience while entering their showrooms. The shortage of new designs lately also stresses of negative impact on the organization. A lack of scale i.e. cost of per unit output is very high so these things are considered as the weaknesses of the organization. The opportunities for the organization are immense because their online marketing decision has opened new horizons for more profit in the industry by reaching a larger number of customers. New range of products and innovation of new designs in their products can expand their business on a larger basis. They have to expand their markets internationally. Hence, there are various threats posed to the rise of the organization. These threats include the immense competition in both local and overseas markets, changing in taste of customers and the fact that substitute products are available very easily in the international markets. Marketing Strategy Since a marketing strategy is the foundation of a marketing plan, it should be developed after a thorough research on the market (Westwood, 2016). Objectives The objectives of Charles and Keith should be to improve its brand image. The development of brand image is very important as it has very deep implications with the profit and sales of the organization. The organization deals with mainly the women products so they should eye to work together with social organizations like Health Promotion Board and most importantly Breast Cancer Foundation to make women aware of the evils of breast cancer. They should target to increase markets in Korea as there are opportunities of grand business opening in the country. Target Markets It is very important for the companies to make a target segmentation of markets so that it can focus a single stratum of the society (Wedel Kamakura, 2012). Charles and Keith also should target one particular segment instead of trying its hands on all the people. . Their main products focus on womens footwear and accessories. They should target the working class women of Korea with various new commodities. They have three outlets at Seoul presently and they should focus on increase in the sales of their products. Market Positioning The marketing positioning of Charles and Keith is quite impressive. They provide employment to many women as well as inventing exclusive products for women of different ages. They have been winning awards constantly in their field and they have a shareholder of 20% by Louis Vuitton Moet Hennessy (Gupta, 2014). They have a very good media front. Their suppliers include over 30 factories from China and Malaysia. Marketing Mix Korea is a country where the men and women are very much fashion conscious. The Korean men use cosmetic products. So, the marketing mix of Charles and Keith has to be a proper one to attract more women customers under their belt. The 4 Ps of marketing have to be followed with the Price, Product, Promotion and Place (Gordon, 2012). The company should provide more unique products in an affordable price. The promotion should be done across the cities in creative way using attractive catchphrases. The marketers should choose appropriate places in Korea for the branding of their products in Seoul and other Korean countries as the Korean women maintain a style statement. Implementation and Control The proposals described in the marketing strategies should be properly implemented so that the proper outcome can be achieved and the marketing of Charles and Keith can be spread in Korea. The market of fashion aware country like Korea can be captured if they apply these marketing strategies with proper leadership, human and leadership management and motivation by the organization leaders (Biggemann et al., 2013). The marketing strategies should be controlled properly by using the sales volume, share markets and stockholders. Planned values and actual values should be compared properly. Deviations should be detected and eliminated after measuring the value of the indicators. Conclusion After going through the entire market plan, it can be concluded that a reputed company like Charles and Keith should execute some proper strategies if they want to attain a global market. The marketers need to analyze the needs of the customers by researching on the consumer behavior of the different areas. Different countries have different social backgrounds and the marketing strategies should be developed according to that. A country like Korea where men use skincare products needs unique products definitely for their women. The marketing plan, marketing mix, target segmentation should be analyzed properly to have a fruitful result of marketing products in Korea highlighting on its strengths, weaknesses and limitations. The strategies have to be implemented and proper control over the market should be held. References Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Biggemann, S., Kowalkowski, C., Maley, J., Brege, S. (2013). Development and implementation of customer solutions: A study of process dynamics and market shaping.Industrial Marketing Management,42(7), 1083-1092. Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), 122-126. Gupta, S. (2014). Louis Vuitton Mot Hennessy (LVMH): Strategic Approach of Fashion Retail Brand in Overcoming the Impact of Recession.BS Publications, 279. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Newton, P. (2014). What is the PESTLE Analysis?. Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Westwood, J. (2016).How to write a marketing plan. Kogan Page Publishers. Wetherly, P., Otter, D. (2014).The business environment: themes and issues in a globalizing world. Oxford University Press. Yksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), 52-66.