International Marketing Swot Analysis free essay sample

In year two, we could get back the full amount of investment and gain more than 10% of the investment. In year three, due to the familiarity of the Philippine environment, the increase of market shares and cut down of advertising cost, return on investment will be more than 30%. Returns are expected to grow year by year. However, the future is hardly predicted. There are two other scenarios which are â€Å"Best-Case† scenario and â€Å"Worst-Case Scenario†. â€Å"Best-Case† scenario reflects the change of future that benefits our company. On the other hand, the â€Å"Worst-Case† scenario reflects the change of future which brings negative effects to our company. 2. 0 Introduction Our group has chosen Lam Soon Edible Oils Sdn. Bhd for our international marketing assignment. With four decades of experience and expertise in the area of soap manufacturing has made Lam Soon a key player in the Malaysia soap market. Today, their product range caters to the different requirements and preferences of today’s consumers, which includes beauty soap, fruity-scented soap, medicated soap, sports soap and even soap manufactured specifically for our Muslim consumers. We will write a custom essay sample on International Marketing Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With a history of over half century and a reputation for integrity, Lam Soon value long-term business partnership with their highly esteemed export customers. Lam Soon will utilise its experience as one of the most respected marketers and distributors of Fast Moving Consumer Goods (FCMG) to effectively communicate the product’s benefits to consumers and enhance merchandizing with the trade customers. Out of the range of products of Lam Soon, we have decided to concern on May beauty soap. May is a classic beauty soap made from natural ingredients and mood enhancing fragrances for today’s modern consumer. It pampers not just the skin, but the sense as well, offering outer beauty combined with inner-well being. The export destination will be Philippine. Philippine has more than 80,000,000 populations and within the Asia-Pacific. As Lam Soon has not explored and export into the Philippine market, it is strongly recommended that Lam Soon choose Philippine as the next target market. The purpose of this marketing plan is to analyze the Philippine market and the conditions of Lam Soon before entering into the market. Moreover, this marketing plan provides different marketing entry modes and strategies. Nevertheless, the later part of this marketing plan will include expected outcomes and the descriptions of the specific actions that are to be taken. 3. 0 Situation Analysis 3. 1 Business Environment In order to enter the international marketing, a company should consider all the factors of business environment such as the economic conditions, social and cultural factors, political or legal factors, infrastructure, information technology environment, demographic trends and bilateral agreements with Australia. 3. 1. 1 Economic Conditions Firstly, the most important factor is the economic conditions. Since the global economic environment is unpredictable, such events like Asian Financial crisis that affected most Asian countries somehow will decrease the consumer’s expectations and favours in spending. The economic growth in Philippines has been on a rising path since 2001: GDP growth increased to 6. 1 percent in 2004 and GNP growth also reached 6. 1% in 2004. On the demand side, personal consumption continued to grow at a robust 5. 8% pace aided by double-digit growth of remittances. Thus, people tend to spend more on consumption goods because there is a rise in their income. 3. 1. 2 Social and Cultural Factors The Philippines’ culture is a mixture of Western and Eastern influences as the foundation of the culture is based primarily on the Pre-Hispanic, native cultures of the various Austronesian-speaking ethnic groups, mixed with many foreign influences from Spanish, Mexican, Chinese, Islamic, Hinduism and Anglo-Saxon. There are more than 170 languages spoken in the Philippines and most of them belong to the Western Malayo-Polynesian language group of the Austronesian language family. Most of the Filipinos are Christians (95%), with 83% of it belongs to the Roman Catholic Church and other 12% belongs to various Protestant denominations. As the Philippines are improving in different types of industry, a change in trend and favours will take place. So, to keep in track with the changes in trend, a company should never neglect consumer’s new expectations on inferior goods and services. 3. 1. 3 Technological Factors Besides these factors, technological influence plays an important part in the external environment factors. This is because new technology has invented new and superior goods in order to favour consumer’s taste and expectation in the new era of technology. They assumed new innovations positioned on existing products. Therefore, there will be more choices for them to consume and purchase. 3. 1. 4 Infrastructure The gateways to enter to Philippines are through the sea which is in Port of Manila and the Eva Macapagal Port Terminal, both located in Manila. Other cities with ports and piers include Batangas City, Cagayan de Oro, Cebu City and more. Moreover, there are Philippines Airlines, Air Philippines, Cebu Spirit, Asian Spirit and South East Asian Pacific (SEAIR) that plays a role in the airlines in Philippines. These infrastructures allow the businesses to go smoothly and avoid any possible difficulties while traveling and transporting goods especially export and import activities (Internet 3). 3. 1. 5 Telecommunications The telecommunications systems in the Philippines are well maintained as their telephones have 7. 3 million (1997) main lines are in use and 28 million mobile cellular are in use during year 2004.

Lab Report on Ventilation and Oxygen Consumption in Fish Essays

Lab Report on Ventilation and Oxygen Consumption in Fish Essays Lab Report on Ventilation and Oxygen Consumption in Fish Paper Lab Report on Ventilation and Oxygen Consumption in Fish Paper Within fish, the counter-current exchange system allows for the efficient extraction of oxygen from the water by the gills. Basically when a fish takes in water, the flow of it is opposite to the flow of blood. As they rush by each other oxygen from the water is given to the blood (metabolic rate is also effected in animals that remain active because tend to consume more oxygen than those at rest). The size of a fish is relevant to oxygen consumption as larger fish consume more oxygen overall than smaller fish. The primary objective of this experiment is to note the effects of temperature on the oxygen consumption and ventilation rates of goldfish. We hypothesize that the ventilation rate of those fish that are subjected to warmer water temperatures versus colder temperatures will have a higher ventilation rate. The Fish in the warm water will consume more oxygen than the fish in the cold water. Overall oxygen will be mostly consumed by the fish that are in the warm water. MATERIALS METHODS Split into groups of two, we were given Goldfish fairly similar in weight. We then transferred the fish to the appropriate jar from the beaker that was used to sigh them and added sufficient amounts of water to fill their capacities. After about 10 minutes, we hastily added the sponges to the jar pushing it halfway down the jar to assure no oxygen had entered the empty spaces between the water and the sponge. We then refilled the jars with the appropriate amounts of water and allowed a small amount to overflow. We then quickly placed the calibrated oxygen probes on and took the initial readings for the ventilation rate (Ventilations per minute), oxygen concentration (MGM/L) and temperature (co) for O minutes. Ventilation rates are in direct correlation with temperature. Graph II. Oxygen Concentration of Group and Class. Warm water shows a trend f less oxygen concentration while cold water shows a higher concentration of oxygen. Graph Ill. Oxygen Consumption of Group and Class. The trend shows that fishes consume more oxygen in warm water, except after the 30 min. Interval. DISCUSSION In Graph l, as predicted the fish in the warm water will have a higher rate of ventilation compared to fish in the cold water. The Class Mean of Ventilation Rates showed an overall significant difference where the fish in warm water has a high ventilation rate than the fish in the cold water. In Graph II, as predicted the fish in warm water used up more oxygen and thus ad a lesser concentration than the fish in the cold water as their body processes slow down and oxygen is conserved itself. There was an error as oxygen concentration increased after 30 minutes for the fish in warm water as some how it seemed as if more oxygen was added in the closed container. The result of the fish in the cold water, as predicted showed that oxygen gradually decreased which itself as the body processes of fish slowed down. In Graph Ill, in general the results showed that both the fish in our group and by the class standard had something go wrong as for the warm fish, oxygen munitions should have remained stable over periods of time, and the oxygen consumption of the fish in the warm water should have over all been higher as the fish in the cold water slow down their metabolic and respiratory processes. In both interpretation of the data, oxygen consumption increased and decreased repeatedly. Meaning oxygen was somehow added to the beaker containing the fish. This error may have happened through individual groups not properly securing that their sponge had no air bubbles within it, before replacing it back into the beaker with the water. This may have possibly been responsible for the Geiger concentration of oxygen therefore interfering with our results. Also for every group their opposing fish in similar weight, were not identically the same size, each fish was a mere estimate one another. This may have tempered results as fish that are generally larger in size consume more oxygen. As a fish ventilates, it absorbs oxygen and within a closed chamber (as conducted by this experiment) the amount of oxygen present decreases. Metabolic rates depend on temperature. As temperature increases the rate of oxygen consumption increases too, although an increase in temperature demands efficient amount of oxygen. ABSTRACT Oxygen is just as fundamentally vital for fishes as it is for the well-being of Humans. In this Lab we examined if varying the temperature of the water had caused a change in the ventilation rate and oxygen consumption of Goldfish. In this experiment we hoped to demonstrate the effect of temperature variance on the ventilation rates of Goldfish. This was done by having two fish (similar in weight) respectively placed in tanks of differing water temperature. One tank filled with water 25 degrees Celsius (room temperature) and another tank with eater of 15 degrees Celsius. We then measured ventilation rate and oxygen consumption. The results showed that the fish placed in the warmer water had a higher ventilation rate than those that were placed in the colder water. They also expended more oxygen having lesser concentration than the fish in the colder water. There is however, a probability of error. Firstly, because our fish were not completely identical in weight and secondly, when placing the sponge into the jar containing fish there may have still been oxygen bubbles within it that may have manipulated our results.

Strategic management Essay Example | Topics and Well Written Essays - 4000 words - 1

Strategic management - Essay Example Disturbance in North Africa and the Middle East had significant affect (Jones, 2012) while Uganda seized disputed license of TOC and held its 33% stake sale to heritage and CNOC (Mason, 2011c) ECONOMIC Significant source of revenue for country. Increase in tax from UK government of about ?10 billion resulted in increased concerns from oil and gas exploration companies claiming negative impact on job losses and household bills (Mason, 2011b) TECHNOLOGICAL Extensive technological expertise is required for oil and gas exploration. TOC has signed five year contract with FMC technologies for operations in Subsea services (PennEnergy Editorial Staff, 2013). SOCIAL Development of exploration plants results in social development of the country. Civil society stresses the accountability need of payment from oil and gas companies to counties and their respective utilization (Stewart, 2011). ENVIRONMENTAL Business has significant impact in the environment. Exploration in Savanna and Wetlands wa s warned for affecting natural land to elephants and lions by UNESCO (Manson, 2011a) LEGAL Governments are increasing pressures with increased tax system in lieu of depleting world oil reserves (Holmes, 2011). INDUSTRY ASSESSMENT Oil and Gas exploration industry is increasing competitive across the board. BHP Billiton, Centrica, Shell, E.ON, Bayerngas UK, Bridge Energy, ConocoPhillips, DONG Energy, Endeavour, GDF SUEZ, iGas, Perenco, Total and Tullow Oil forms around 60% of the UK oil production. Increased competitiveness is present in the industry despite of heavy capitalization which becomes a barrier to the industry. For instance, recent offer from Uruguay for the exploration received 15 bids from nine participants while four were granted rights. The offer made for 15 blocks yet accepted bids for nine only while every block had competition among more than three bidders (Webber, 2012). Owing to world’s increased need of energy the bargaining power of buyer is continuously r educing while the power of supplier is consistently rising. Renewable energy offering substitute are still not able to affect the demand of the energy. Intense competition has turned competitors to move towards strategic collaborative ventures. INTERNAL ASSESSMENT: Market Line (2012) has conducted in-depth assessment of Tullow and has identified following SWOT factors: STRENGTHS WEAKNESS Competitive advantage of leading oil and gas exploration business in Africa. Tullow has significant assets across Europe, Asia and South America in addition to Africa. The company has significant debt of around $2,854 million in 2011, which is a significant increase from $1,943 million in 2010. Hence, owing to growing competitive pressures huge debt can negatively impact Tullow’s capacity to compete. OPPORTUNITIES THREATS The acquisition that has been Tullow’s strategy to enhance its portfolio still offers great opportunities in future. Current developments in Uganda and Ghana such as development of Jubilee oil Field have potential for future development. Tullow has major capital projects underway while projects for FY2012 amounted around $ 2 billion. Capital expenditures incurred and planned offer greater opportunities for future. Big players of industry than Tullow has significantly greater strength from all perspectives such as technology, financial resources hence pose serious threats. Oil